The hottest screen printing is younger, stronger a

Printing is younger, stronger and more opportunities than ever before

let's start with an important question: how is the printing situation in recent years? What prompted this change? This is a big problem. First of all, I would like to repeat that printing is not an industry, but a technology adopted by many industries. Now you can still remember that from 1994 to 1995, many digital printing manufacturers traveled around the world and predicted that printing would die in 2000 and offset printing would die in 2010 at the latest. The curve in their chart shows with confidence that as the digital printing curve rises to its peak, the printing industry will gradually decline and eventually disappear

fespa and I personally believe that digital printing should not be regarded as a threat, but rather as a great opportunity to develop and serve users, and then control the use of large format and ultra large format digital printing in the factory

first of all, there are some technical limitations in digital printing, and there are still problems in speed and quality in the initial stage

second, they forgot that dynamic and healthy printing technology can respond to the so-called threat. Digital imaging (now 95% in the world) was immediately adopted in the prepress process. The so-called addition also began with digital technology, and then developed to DTS (computer direct printing plate), which uses inkjet technology to directly image on the plate, eliminating the expensive film cost in the traditional photography process. Keshi, a large format multi-color printing machine using UV technology, is also a response to digital printing. Digital technology and the accompanying emergence of a digital world have prompted rapid changes in printing

let's answer the second question: how to benefit users

now we can no longer simply be a printer. Our customers require us to provide comprehensive services. To be honest, some of the most important direct users don't care about their image production methods at all. We are not only printers, but also image producers. The ultimate and only role of these images is visual communication, helping users sell their products and do other publicity

first, whether traditional printing or digital technology customers, they often do not know much about technology. For the cost budget, they no longer just ask the photography department, because they also need to add color separation, printing, mold manufacturing, die cutting, professional assembly and packaging, etc. As image producers, they are fully capable of meeting these needs

second, fespa and all of us have been working hard. For many years, we have felt that we must improve the quality of printing, improve the image quality of pop and other advertising media and countless industrial applications, from ceramics and glass to automotive parts, IMD, electronics and logos, from textiles to wood, or from the safe printing of bank checks to membrane switches, and so on

in my lectures, I explained the sophisticated printing technology of 150 l/ln or even 220 or 300 l/in with high quality, which can meet the needs of most users in the cosmetics, luxury goods and perfume industries. Knowing this, you will know the answer to "how to combine digital technology with traditional printing" and "how to accept digital technology for users". If it's an end user, they don't care about this at all, because the end user doesn't understand the technology accurately. What he wants is a large format image with special purposes, and the number of prints is small. If you can promise to meet his needs at a reasonable price, he will be very happy, and you will be happy

if you are a long-term user or direct user, as a printer, if you want to survive, you must accept his live parts. With the supplement of digital technology, we can at least provide users with short version printing of dog size, which we couldn't do before

in fact, 50% of the large format digital printing machines are in the hands of medium-sized and large printing companies, and their core business is plate printing. With the recent advent of UV platform inkjet machines, this trend will continue to strengthen. The platform inkjet printer is close to modern printing in concept and technology. The rich experience of printing industry in image processing and color management, coupled with their understanding of the psychology of printing buyers, makes them have great advantages in front of many new digital printers who do not have this experience

for the question "will digital be adopted as predicted soon", if the answer is "no", what is the main reason

at the beginning, I answered this question. Now there are many reasons why the speed of digital acceptance is not as fast as predicted. In addition to external reasons (printing users and manufacturers react quickly), there are also some internal reasons that lead to the adoption speed improving the measurement accuracy and slowing down, some are technical problems, and some are caused by digital manufacturers' sales errors. At the beginning, due to the wrong way in some fields that have no future at all, some time was delayed. They ignored that mechanical reasons limited the jet speed of ink droplets. To solve the relationship between speed and quality, the method seems too simple - "increase the inkjet head". Inkjet heads are expensive. In fact, installing more inkjet heads often increases the complexity of synchronous movement of inkjet heads and ink alignment. This error is common. For several years, I tried to reach the printing speed of thousands of square meters per hour, but forgot to explain that the resolution was only 36 or 72 DPT. If you want to reach the 720 dpi resolution required by p0p printing, the speed will be 20 or 10 times slower, while the actual resolution is only 180dpt

the use of thermal inkjet is also disappointing. Expensive special materials must be used, such as expensive film covering for outdoor applications. Use a solvent ink printer and a suitable dryer (air jet or infrared). There are more than 50% solvents in the ink, which is ordinary printing ink. Such a large number of solvents are not allowed. Of course, they can be printed directly on many materials without lamination

later, the advent of UV inkjet printing seems to make people feel that when these machines are in large quantities, cheap and reliable on the market, digital technology will pass the test. But the sales error is to sell software and ink in an additional closed way. If you don't use my ink, you must buy my software, including rip, to make the printing work. This is not business. It's simply intimidation. Obviously, the ink they sell is 4-5 times higher than the reasonable market price. The worst thing is that they are often not the producers of these famous inks, but sold to these companies, and also serve similar machines of several competitive brands

therefore, you have to ask, "what are the new opportunities for print/digital printing providers?" The answer is, a lot. I believe that "to be an image producer and service provider", we will soon become "users of various processes". Now many large companies have a variety of equipment, such as plate printing, offset printing, digital printing, and providing solutions for offset printing, which is a common thing. We can choose the technology that best suits the needs of the platform, and then complete the services we can provide that users expect. In a comprehensive and broad advertising war, sometimes it can be used together, sometimes it can be used separately. In some aspects, you can only use digital to make a small number of live parts, or for proofing, or simulate the special bead effect of an image. I don't think these processes have taken away the market share of printing, except for the market share of small printing parts of some small companies. On the contrary, these technologies also enable us to provide users with new possibilities of visual performance, which were previously impossible and too expensive for the normal budget in the past

next, the slogan of fespa exhibition is "grasp the pulse of change". In 1996, the number of Lyon exhibition accounted for 23%, in 1999, the number of Munich exhibition rose to 33%, and in 2002, the number of Madrid exhibition reached 37%. Interestingly, many platform inkjet machines were exhibited in Madrid, which is also the first combination of digital and printing on the same front

digital manufacturers understand this message very well. In fact, printers have controlled most of this market. They not only actively participate in fespa exhibition, but also understand that there is no longer the problem of "eliminating printing". On the contrary, they should establish a meaningful and profitable large group of Taiwan forces. Now we are more open to the comprehensive cooperation between India and digital than ever before

another problem is that fespa is increasingly invested in the vertical market. Can you explain it? Is it successful

we have successfully developed the Italian market. Of course, we need to expand horizontally by integrating other imaging technologies at the same production level, rather than our basic and core technologies. Another key to success is to be a leader at the beginning of the project as much as possible, and the project should be in other operational areas as much as possible. There are often many different post press processing processes after printing, such as packaging and sending. I believe that for our "printers or image makers", the key to our current and future success is to master all these operation technologies, including pre press and post press. To achieve this goal, we need a lot of technical information. We need to investigate these equipment and discuss with the manufacturer

fespa exhibition is the best place in the world, and we should develop this policy. We also strive to do marketing at will for this goal, which is an important part of our activities

another interesting question is "how do we improve efficiency and technology to change the industry?" That is to say, improving efficiency and technology has changed the industry. On the one hand, these changes usually cost money on new technologies and concepts; On the other hand, with the above-mentioned pressure from the market, the concept of Global trade and technological transformation, environmental problems have also increased the pressure, so that our activities and businesses are changing rapidly. To be stronger, we need to have the ability to invest and respond to these needs and restrictions, the concept of supplier service and the concept of diversified printing process users. Many domestic or international companies have to unite. To change technology, such as from solvent ink to UV ink, from printing process to digital process, we need to increase new investment in machines, water and air purification systems, new processes, new equipment, pre press, post press and other auxiliary technologies, all of which mean that more money, more energy and more efficiency are needed. This is often related to the economic strength of the company. If necessary efforts are not made, most small companies will disappear

last question, what will be the development of the 2005 Munich exhibition

I don't expect any extraordinary technological progress. We will still be in a stable and consolidated state. The new platform inkjet machine will operate production more effectively and safely; We will see more combinations of various processes on the same production line. We expect more exhibitors of pre press and post press auxiliary technology. Plate printing machines will be combined with more and more electronic and digital equipment. The pressure of environmental protection will promote the participation of many new printing plate and ink recycling equipment, many new pollution-free products, new progress in color management, as well as laser, high-pressure water cutting systems Vacuum forming, die cutting, p0p equipment, prepress