Clothing store decoration teaches you how to save

2022-07-22
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Introduction: according to relevant comprehensive media reports, clothing stores in a sense sell not only goods, but also the shopping atmosphere experienced by shoppers, which requires investors to work hard on decoration

in a sense, clothing stores sell not only goods, but also the shopping atmosphere experienced by shoppers, which requires investors to work hard on decoration. How can we save money and achieve the required store effect

according to relevant comprehensive media reports, clothing stores in a sense sell not only goods, but also the shopping atmosphere experienced by shoppers, which requires investors to work hard on decoration. If you want to decorate well, you need to spend more money. Simple decoration may not attract consumers to stop and lose business opportunities in vain. How to balance the relationship between the two, so as to save money and attract customers? Aitong's decoration experience is worth learning from other investors

although AI Tong is a novice in the field of clothing investment, she has a lot of social experience. Before opening the store, she had done a lot of work such as sales and advertising, so she thought of a better way to save money in the decoration of the clothing store. Her shop covers an area of about 16 square meters, which is long and narrow. In order to make the store more beautiful and attractive, she painted the left and right walls light gold, and the wall she saw after entering the door was painted watermelon red. The harmonious and contrasting colors are impressive. In addition, she also hung a wavy cream gauze on the roof, nailed 10 red framed fashion paintings above the shelves on both sides, and put more than 20 lights on them. The red gauze was also hung in the window at the door, and a model was placed in front of the gauze. The warm and romantic effect created by gossamer makes her store the most beautiful and eye-catching in a row of more than a dozen stores. As soon as it opened, it attracted many curious eyes

the decoration cost of the same area as AI Tong's store may also cost about 5000 yuan to save, while AI Tong only spent more than 2900 yuan. Her method of saving money is very simple, that is, to visit the more famous clothing stores and franchised stores first, and then assemble the good styles to determine her own decoration style after coming back. But she doesn't go to any decoration company or contractor, but breaks down each item in the decoration process, finds materials by herself, and asks the boss who sells materials to introduce the workers while buying materials. The wages can be directly discussed with the workers, which saves the exploitation of the intermediate links, Naturally, it saves a lot of money

AI Tong's practice is not complicated. For example, at the beginning, she needs to paint the wall in the color she designed, so she goes straight to the building materials market to find a shop selling paint, and asks the store owner about the area of the wall and the quantity to buy. After the shopkeeper helped her figure it out, AI Tong didn't buy it immediately. Instead, she made inquiries in many markets, found the cheapest quotation, and asked the boss to introduce her wall painter. Dealers in the building materials market generally have many familiar workers, and the price quoted will not be very high. This can save at least twice the decoration cost

in terms of store image design, we can't copy the previously formulated standards, but we need to investigate the store itself and its surroundings, look at the direction of people flow, sunshine, obstacles, the color and style of the surrounding stores, and then design according to these specific elements and standards. At present, many clothing stores are very casual in store image design, just according to their own imagination or copying the decoration of other stores, without inspecting the actual location of the store, let alone the competitors

product display is also a deep knowledge. 40% of the factors for the quality of sales are display. Good presentation can perfectly show the advantages of products and make consumers have the impulse to buy. Display is also divided into theme display, promotion display, new decoration display, etc. different displays are carried out according to different times in order to attract consumers and produce good sales

the image and style positioning of clothing should start from the classification of store customer groups, distinguish different styles and apply different publicity methods. Casual clothing stores should give people a casual and relaxed feeling. They can play background music with a strong sense of rhythm, with strong colors and gorgeous lights. Folding, front display and side display should be interspersed with each other, and the shelves should be placed casually with a sense of integrity. Women's clothing stores should have feminine colors. Light blue + white, red + white, fuchsia + white, camel + white, white, black + white, etc. are good choices. The lines of the store should be streamlined, slender, soft lights, and more mirrors (women naturally love looking at mirrors. When you have more mirrors here, even if you don't look at your clothes, they will be attracted.) Men's wear is mainly made of rough lines and deep colors, mostly made of walnut and other materials

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